When it comes to motivating your consumers to take engage in a rewards program, there is a lot to take into account. From your consumer’s demographics to generation, preferences, and more. Most companies believe they need to motivate their audience in one specific way that could only work for them and their specific user base. While this is certainly partly true and you probably shouldn’t bet on a mobile app loyalty program for the elderly, the vast majority of consumers are driven in similar ways.
From social influence to exclusive levels, personalized communication and building a strong relationship, consumers young and old crave similar feelings from brands to be able to exchange their loyalty. Here are 4 tips to motivate your loyalty program users!
Ever heard someone say, “everyone’s doing it!”. We have all been pulled into the lure of social norms, if all your friends are wearing certain shoes then chances are you’ll be wanting a pair as well. This can be used in the loyalty context by incorporating a newsfeed to show what other users are doing to encourage participation. You can also implement social media into the platform by rewarding users for sharing content or referring new users. With billions of people active on social media like Facebook, this is a perfect place and action to reward users for completing. Once social media users see how active their friends are they will want to start engaging more to compete!
Perks at Higher Levels
Levels can be used in a loyalty program to create exclusiveness and drive users to take action. You can show various rewards as well as actions that are locked until a certain level. When you combine this with a level points bar it works great to motivate your audience to interact and perform all the actions to move up levels and unlock different perks and incentives.
One of the hardest things to achieve is to stay on the top of the mind of your audience. With so much going on in everyone’s day to day life how could we possibly focus on let again remember a particular brand? People’s attention spans are getting shorter and shorter, grab hold of their by sending relevant and personalized communications that redirect them to your loyalty rewards program where they can immediately take action and start engaging. What’s even better than just sending users various emails? Combining these emails with other forms of communication such as SMS messages, push notifications and Facebook notifications. Make the content eye-catching and clear why they should click on your link and interact with your rewards program!
Build a Strong Relationship
Building a strong relationship with consumers nowadays is much easier said than done. 97% of loyalty programs out there are transactional based according to Cap Gemini, which means 97% of companies are throwing coupons in consumers faces and forcing them to make a purchase if they want any type of reward. Be part of the 3%! You cannot build a relationship off of discounts, not only will your consumers not be loyal to your brand but they’ll even take advantage of it if given the chance. Instead, start your relationship off on the right foot by providing points just for signing up to your program without requiring a purchase. Then surprise them with birthday rewards, new challenges and exciting giveaways. Give your users a unique experience, not a little card that says “buy 10 get 1”.
Building your own loyalty program doesn’t have to be hard, follow these rules to motivate your users and research the best technology to support your brand. If you’d like a consultation with our loyalty experts, you can set it up here!