Choosing a loyalty program which works for you is similar to choosing any software for your business. You want every tool in the box to be working for your end goal: building a database of customers who will not only maintain their custom, but promote your brand through their own networking resources.
These steps detail what you will need to look for in your software to ensure the greatest possibility of success. Unlike some other software choices, it is not wise to limit yourself. Every possible function is recommended to ensure you are rivaling the best in the business. A good customer loyalty program means leaving no stone unturned.
This doesn’t mean you shouldn’t tailor your customer loyalty program to your own needs. It means considering all your options will reassure you are going in the right direction. Here at Social&Loyal, we’re going to show you the steps you need to take in choosing the right customer loyalty software for your brand.
7 Steps to choose the best loyalty program software
1. Decide on Your Needs
Innovators dream big, but pride comes before a fall. If you start a customer loyalty platform which is too big for its boots, you are not going to be successful. Business needs to move in a forward direction. If you try to take on a customer loyalty platform which is scaled too big, you are going to look unrealistic and unreliable to the customers you want to maintain.
Good customer loyalty software will be able to cater to your business. If you are a small operation looking to build from the ground up, you want your customer loyalty software to provide the right blueprints on which to lay your bricks.
If your brand has already established itself in more traditional marketing avenues, then your loyalty program software needs to take that momentum and run with it.
2. Choose Your Loyalty Program
There are many different loyalty programs out there, so choosing the one which works best for you can seem daunting. Appropriate loyalty program software will be able to help make this decision easier for you.
Do you want a fee based loyalty software program which lets customers buy in to future benefits? If so, you better hope you are able to make good on your promises. If you don’t, it won’t be customer loyalty you’ll be earning. You’ll be earning bad reviews and potential ruin.
Perhaps a tier based loyalty program will work better for your business. If you have an established brand, then you already know customers like what you do. This allows you to take them to the next level. However, a points based loyalty system might allow for more creativity. Your loyalty program software should be able to guide you through this decision making process intuitively.
3. Set Your Loyalty Goals
Once you have decided on loyalty software which can cater to your needs, you need to set your goals. This will involve starting small. If your brand is on a hot streak, you should be able to know how your customers are responding to your product and service.
You will know what is selling and which rewards will be most enticing to new business. You could run a test with existing customers to see how your chosen loyalty platform is received. This way, you can use the information you earn through surveys to feed back into your loyalty software.
Once you are headed in the right direction, you can set your loyalty goals. If you reach them, you can keep building. If you fall short, your loyalty software should have the tools to readjust. If you do better than expected, you can use your loyalty software to provide greater rewards.
4. Fish with the Right Bait
When you make your business plan, you should have an idea of the demographics you want to attract. With your customer loyalty program, you will need the right analytic tools to make sure you are always one step ahead of them.
Your loyalty software should be allow you to compare data and use this to target your marketing correctly. It will help with customer retention and will alert you to failing strategies and upward trends.
5. Plan Around Your Social Media Strategy
If a customer loyalty program doesn’t have any social media functionality, then your decision has been made: go elsewhere. It’s impossible to ignore the power of social media for marketing purposes. Your loyalty software should be able to incorporate all of your social media marketing into one easy to use channel.
Some customer loyalty promotions will work across platforms, so you can roll out the same promotion on different social media networks. Utilize analytics to see where your brand should focus more attention for better ROI.
6. Decide on a Referral Platform
Your loyalty program isn’t just about keeping your customers happy. It is about spreading this joy with others.
Your customer loyalty software should be forward looking in terms of referrals. A referral program should be integrated into your software, allowing customers to supplement their loyalty by getting you new business.
This will depend on your type of loyalty program. Perhaps you can provide more points for every customer they refer, earn a discount on new purchases or even receive a more tangible reward. Whatever the referral prize, your loyalty software should have referral programs integrated as standard.
7. Start with an Incentive
Once you have decided on the loyalty software you want to use, you can make sure you start off on the right foot. Start a campaign on social media, let your customers know what they can expect and ensure you are at hand with the right feedback.
You will be able to make this new direction for your brand more appealing by providing an incentive with the roll out. What this is will depend on your brand metrics, but make sure it is as reasonable for you as it is enticing for the customer. If you have chosen the right loyalty software, they’ll be able to make this decision an easy and intuitive one.
Whether you are starting off on your customer loyalty journey or changing to something better, we have some advice on what you need to consider when rolling out your new loyalty program.
Do you want to know more? Schedule a call with our loyalty experts through this link!