loyalty program software

How Loyalty Program Software Actually Adds Value

  Consumers today are overexposed to transactional based loyalty programs. Their wallets and bags are so full of buy 10 get 1 free punch cards they can barely keep track of them all. In fact, on average American households hold … Read More

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Referral program

6 Things To Avoid In Your Referral Program

Referral based marketing is becoming more popular each day. As the buyer’s journey depends more on word of mouth than salespeople companies want to use this to their advantage by providing rewards for referrals, social shares, reviews and more. This … Read More

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Gamification for the food and beverage industry

Benefits of Gamification in the Food & Beverage Industry

Gamification has become a hot topic in recent years as companies around the globe have realized the inability to drive consumer behaviors with simple discounts, emails, social media posts, paid ads or other traditional marketing strategies. Consumers are becoming more … Read More

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Why Companies Need Gamification & Behavioral Design: Yu-Kai Chou President @ The Octalysis Group

Yu-kai Chou is an Author and International Keynote Speaker on Gamification and Behavioral Design. He is the Original Creator of the Octalysis Framework for Behavioral Design , and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is currently President of The Octalysis Group, and has been … Read More

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The Keys to Building an Unforgettable Customer Experience: Manuel Christoffel Founder @ Working Strategies

At Working Strategies, LLC we work with our SMB and enterprise Clients to ideate, craft, launch, refine and scale truly Customer focused loyalty and marketing communication programs – all designed to establish a genuine relationship between the consumer and the … Read More

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7 Keys to A Loyalty Program That Actually Works

7 Keys to A Loyalty Program That Actually Works

Did you know that 97% of loyalty platforms are transactional based, and 77% of these fail within the first two years according to Cap Gemini? So, if you have a transactional based loyalty platform you only have a 23% chance … Read More

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May2

Effective Metrics to Measure Customer Loyalty

There is no question that customer loyalty programs are on the rise. And for some very good reasons! In a recent Experian Data Quality survey, 75% of companies with a customer loyalty program in place are seeing a positive ROI … Read More

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May1

Social Media CRM: Does My Company Really Need It?

It is not uncommon, when noticing a new concept or innovation in the online world, to wonder whether we actually need it in our company. It is a way to find out whether or not it can actually be useful … Read More

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Article 21

What is gamification and how do you apply it to your loyalty program?

What is Gamification? It is a common misconception to think that Gamification is simply another part of gaming, and has little to do with how brands can interact with their consumers. This could not be further from the truth. It … Read More

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Article 15

Secrets Revealed: Best practices learnt throughout 6 years of Loyalty Program Experience

Best practices learned throughout 6 years of Loyalty Program Experience   Since our entrance into the market back in 2011, we have seen many trends come and go, technologies skyrocket and seemingly brilliant ideas fail. These trends show up overnight, … Read More

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