Building customer loyalty without the appropriate loyalty program software is like climbing a mountain without an oxygen tank. If you have big lungs, there us a slight chance you could make it. However, you're more likely to get stranded and...
If your company is doing well, you should have brand ambassadors already. These are the people who use your product or service, are knowledgeable about how it works and share their enthusiasm with others. It is a sure sign that...
Choosing a loyalty program which works for you is similar to choosing any software for your business. You want every tool in the box to be working for your end goal: building a database of customers who will not only...
Like all marketing strategies, customer loyalty programs need to adapt. Businesses look to the past for what not to do, but they look to the future for possibilities and the pace has never seemed faster. Part of the reason for...
Whatever the app or program you use, updating the software, especially if it changes the format, can annoy the user. As fast paced as this technologically assisted world is, people get used to a certain way of things. This is...
Many people love a discount. Paying with a coupon can provide a little relief when checking your grocery bill. A BOGO (buy one get one free) at your local supermarket might even elicit some unexpected joy. Rarely will these ideas...
There is a simple initial answer as to why the best loyalty programs use social media. It is because this is where the customers are. As of late 2016, 69% of the adult American public uses social media. When we consider...
One of the best ways a company can learn is from other companies successes or failures. Why pay the price of failure when someone else already has? To learn how to create your company’s customer loyalty program it’s key to...
Affiliate programs and referral programs are often mentioned in the same breath, for good reason. They both use third parties to direct customers to a particular brand, but they use different techniques to do so. They both provide different incentives...
While we know the food & beverage industry is a competitive realm online, it is one area which requires selling tangible product alongside digital marketing. Until you are able to download your breakfast burrito onto a USB, customers need to...
There are so many factors in whether your food and beverage company will be successful, it is hard to know where to start. Sourcing, marketing and distribution done poorly can be the demise of your business. However, even if these...
For customers, it can be difficult to remain brand loyal in the food and drink industry. Like what we want for dinner on any given day, where you go to consume food and drink will depend a lot on your...