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How to Build the Best Brand Ambassador Program
If your company is doing well, you should have brand ambassadors already. These are the people who use your product or service, are knowledgeable about how it works and share their enthusiasm with others. It is a sure sign that...
7 Steps to Choose Customer Loyalty Program Software
Choosing a loyalty program which works for you is similar to choosing any software for your business. You want every tool in the box to be working for your end goal: building a database of customers who will not only...
Customer Loyalty Trends to Come in 2018
Like all marketing strategies, customer loyalty programs need to adapt. Businesses look to the past for what not to do, but they look to the future for possibilities and the pace has never seemed faster. Part of the reason for...
How to Switch to New Loyalty Program Software
Whatever the app or program you use, updating the software, especially if it changes the format, can annoy the user. As fast paced as this technologically assisted world is, people get used to a certain way of things. This is...
10 Best Loyalty Program Prize Ideas
Many people love a discount. Paying with a coupon can provide a little relief when checking your grocery bill. A BOGO (buy one get one free) at your local supermarket might even elicit some unexpected joy. Rarely will these ideas...
Why the Best Loyalty Programs Use Social Media
There is a simple initial answer as to why the best loyalty programs use social media. It is because this is where the customers are. As of late 2016, 69% of the adult American public uses social media. When we consider...
Best Loyalty Programs That Incorporate Social Media
One of the best ways a company can learn is from other companies successes or failures. Why pay the price of failure when someone else already has? To learn how to create your company’s customer loyalty program it’s key to...
How to Build Referral Programs and Affiliate Programs
Affiliate programs and referral programs are often mentioned in the same breath, for good reason. They both use third parties to direct customers to a particular brand, but they use different techniques to do so. They both provide different incentives...
How Multichannel Distribution Food & Beverage Companies Can Build Customer Loyalty
While we know the food & beverage industry is a competitive realm online, it is one area which requires selling tangible product alongside digital marketing. Until you are able to download your breakfast burrito onto a USB, customers need to...
Customer Loyalty Program Lessons in the Food and Beverage Industry
There are so many factors in whether your food and beverage company will be successful, it is hard to know where to start. Sourcing, marketing and distribution done poorly can be the demise of your business. However, even if these...