Posted on | Updated:
When Does Loyalty Engagement Mean an Increase in Revenue?
No one is reading this blog because they are disinterested in making money. While the forward looking market is one which engages in customer loyalty with their ethics in check, no for-profit company is going to last the distance if...
How Companies are Building a Unique Customer Experience in 2018
Building a unique customer experience in the next year and beyond comes with many considerations. No one can predict the future, but if you don't try, you'll be left in the wake of those who do. Using every tool in...
Why You Should Care About Real Estate Loyalty Programs
Unless you are an oligarch or Biff in Back to the Future II when he steals that almanac, you're not going to be buying properties like you would Starbucks coffees. This is why the approach to customer loyalty in real...
How to Build the Best Brand Ambassador Program in 4 Steps
Increasing your reach in such a diverse marketing landscape requires a diverse workforce. After a year where Facebook reached over 2 billion worldwide monthly users and with 83% of Americans having at least one social media account, making sure your...
How to Use Holidays in Your Loyalty Program Software
There are few better words in the English language than holiday. They make kids giddy and adults relieved. A recent study showed that 63% of workers want to take a trip with their time off. Unfortunately, the same study showed...
Why the World’s Best Retail Loyalty Programs are Multichannel
When full-scale commercial television programming began in the USA in 1947, customers were amazed by the twice a day 15 minute news broadcasts. Today it is difficult to imagine a world where on demand streaming services of almost any content...
How to Build the Best Rewards Programs with Multichannel Product Distribution
For food and beverage retailers, distribution can be a complicated task. However, keeping it too simple can be problematic also. Making sure you have all your bases covered means shipping stock, keeping new orders coming in and, importantly for this...
How to Build the Best Brand Ambassador Program
If your company is doing well, you should have brand ambassadors already. These are the people who use your product or service, are knowledgeable about how it works and share their enthusiasm with others. It is a sure sign that...
Steps to Create a Social Ambassador Program
The days of celebrity brand ambassadors are far from over. You will still see Scarletts on billboard's, Clooneys on coffee ads, Kardashians on just about anything. Companies will always want their brand to be associated with an aspirational ideal of...
How to Build Referral Programs and Affiliate Programs
Affiliate programs and referral programs are often mentioned in the same breath, for good reason. They both use third parties to direct customers to a particular brand, but they use different techniques to do so. They both provide different incentives...