10 Best Loyalty Program Prize Ideas

Many people love a discount. Paying with a coupon can provide a little relief when checking your grocery bill. A BOGO (buy one get one free) at your local supermarket might even elicit some unexpected joy. Rarely will these ideas...

How to Build a Gamified Referral Program

With search engine optimization and hyper competitiveness for top search result positions, it's not always as easy to find what you're looking for. Often the top results don't necessarily mean the best answer for you. Advice websites like Reddit and...

Why Companies Need Gamification & Behavioral Design: Yu-Kai Chou President @ The Octalysis Group

Yu-kai Chou is an Author and International Keynote Speaker on Gamification and Behavioral Design. He is the Original Creator of the Octalysis Framework for Behavioral Design , and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is currently President of The Octalysis Group, and has been...