Customer loyalty

Customer loyalty in modern times

All companies aim to have loyal customers: as many customers as possible and, if possible, forever. That is why Customer loyalty represents such an important issue in all successful companies. This saves acquisition costs - as a rule, acquiring a...

Top Loyalty Program Software Mistakes

The first mistake you might make with customer loyalty program software, is not having any. This article supposes you have decided to show your customers how important you are to them, while at the same time making your brand viable...
Customer loyalty program

How to Use Psychology in Customer Loyalty

The technology of loyalty software allows us to collect data, analyze it and make decisions on how we can best interact with our customers. However, the loyalty revolution is not simply a technological one.  Just as we have seen with...
loyalty program software

Why You Need Easy to Use Loyalty Program Software

The concept of customer loyalty is relatively simple. Provide a product or serve which meets your customers needs and maintain their loyalty through appropriate engagement. The difficulty comes when you break this down. What are the customers needs? What sort...

Starting a Loyalty Program in 5 Simple Steps

It is no secret that well-done loyalty programs can result in huge ROI, with customer retention costing 5x less than customer acquisition. Nowadays this is common knowledge with over 3.3 million loyalty memberships throughout the U.S. according to Colloquy. What...