Customer Loyalty Trends to Come in 2018

Like all marketing strategies, customer loyalty programs need to adapt. Businesses look to the past for what not to do, but they look to the future for possibilities and the pace has never seemed faster. Part of the reason for...

7 Reasons You Need New Loyalty Program Software

If you have a loyalty program already, you know why it's important. Retaining current customers is more valuable than acquiring new ones. Or, more specifically, spending money retaining new customers is more profitable than acquiring new ones.  This is according...

4 Tips To Motivate Your Loyalty Program Users

When it comes to motivating your consumers to take engage in a rewards program, there is a lot to take into account. From your consumer’s demographics to generation, preferences, and more. Most companies believe they need to motivate their audience...