How to Use Loyalty in Your Sales Strategy

Some might think the words loyalty and sales shouldn’t belong in the same strategy. A loyal customer makes repeat purchases, they don’t bring you sales, do they?   It’s time we rethink what being loyal really means nowadays. Back in...

Starting a Loyalty Program in 5 Simple Steps

It is no secret that well-done loyalty programs can result in huge ROI, with customer retention costing 5x less than customer acquisition. Nowadays this is common knowledge with over 3.3 million loyalty memberships throughout the U.S. according to Colloquy. What...

Why You Are Losing 54% Of Your Business

  Are you aware that a whopping 83% of satisfied customers are willing to refer their friends and family to a business, but only 29% do? That adds up to 54% of customers that don’t make referrals but have stated...