Customer loyalty

Customer loyalty in modern times

All companies aim to have loyal customers: as many customers as possible and, if possible, forever. That is why Customer loyalty represents such an important issue in all successful companies. This saves acquisition costs - as a rule, acquiring a...

Steps to Create a Social Ambassador Program

The days of celebrity brand ambassadors are far from over. You will still see Scarletts on billboard's, Clooneys on coffee ads, Kardashians on just about anything. Companies will always want their brand to be associated with an aspirational ideal of...