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Social Media CRM: Does my company really need it?
It is not uncommon when noticing a new concept or innovation in the online world, to wonder whether we actually need it in our company. It is a way to find out whether or not it can actually be useful for...
How to Build a Loyalty Program with a Social Cause
Brands use social media to exhibit their wares. Using a customer loyalty program to heighten engagement and source opportunities in the market, it is an understatement to say it has opened up a new frontier in terms of how businesses...
15 Social Media Contest Ideas to Boost Your Retention
It's coming up to the holidays and finding the right gift to get someone is a task. When that someone is your entire customer base, making sure they're not disappointed takes some effort. Fortunately, social media contests are a great...
5 Ways to Use Social Media to Build the Best Loyalty Platform
Facebook is buying up every social media platform they can get their hands on. If they don't buy it, then piggybacking on technology developed by other networks such as Snapchat is making social media increasingly uniform. While this may cause...
Steps to Create a Social Ambassador Program
The days of celebrity brand ambassadors are far from over. You will still see Scarletts on billboard's, Clooneys on coffee ads, Kardashians on just about anything. Companies will always want their brand to be associated with an aspirational ideal of...
Why the Best Loyalty Programs Use Social Media
There is a simple initial answer as to why the best loyalty programs use social media. It is because this is where the customers are. As of late 2016, 69% of the adult American public uses social media. When we consider...
Best Loyalty Programs That Incorporate Social Media
One of the best ways a company can learn is from other companies successes or failures. Why pay the price of failure when someone else already has? To learn how to create your company’s customer loyalty program it’s key to...
7 Social Media Contest Ideas for your Social Loyalty Program
Designing a contest on social media is not necessarily different from creating any other type of contest. However, if you are wanting to use social media to encourage brand loyalty within your social loyalty program, there are some specific considerations...
How to Design A Successful Photo Contest In Your Loyalty Program
Whether you like it or not, much of your social media worth is style over substance. With vertical feeds on many networking platforms, standing out as viewers scroll through an exponential amount of content can be tricky. Merely extending your...
How Your Brand Can Build Customer Loyalty Through Twitter
Nobody responds to brand loyalty like millennials. One reason this tech savvy and influential demographic are brand loyal is because they are more considerate of which brands they will follow. With so much competition, finding ways to make your brand...