You have most likely already considered how customer referrals could help and boost your business, and wished that your happy and satisfied clients took their positive experiences and shared them. Yet, frustratingly, it doesn’t seem to happen. And who has the time between urgent tasks and back to back meetings to give them that extra push that they need?

Well, you do. Investing just 2 hours of your time per week into updating your Loyalty Platform can increase referrals by up to 5 times, and have a stunning impact on your business.

 

Why you’re not getting as many referrals as you should

According to a study carried out by Advisor Impact, no less than 89% of your happy customers are willing to refer you to their friends – but only 29% ever actually do. We’ve all been there – we have an amazing experience and genuinely intend to rave about it to our friends, but unless we do it there and then (which, let’s face it, rarely happens), life ends up getting in the way, and somehow this good intention dissipates and gets lost in that endless list of To Do’s that we never end up getting around to.

Which is why, as companies, it is our job to make sure that this willingness does not get lost somewhere along the way, by not only making it easier for them to do so, but also by giving our satisfied customers an extra incentive to go through with it.

The good news for us, is that nowadays, referrals no longer have to be in a one-on-one conversation, if it just happens to fit in. Social Media has completely revolutionized the way we communicate, enabling us to reach out to all of the hundreds of connections we have, with just one message. This means that just one happy, referring customer, has the ability to attract tens or even hundreds of potential new clients, simply by sharing or posting a message on their social media profiles.

 

And how just 2 hours of your time can solve that

This may seem unrealistic or exaggerated, but it is entirely true. With your Customer Loyalty Platform up and running, it will take a mere two hours of your, or anybody else’s, time to update your platform every week.

Uploading new and exciting actions and prizes will give your customers exactly that incentive they were lacking to refer you to their friends, and by uploading new ones you will not only have new people referring you, but you will find the same satisfied customers referring you over and over again to their faithful friends and followers.

This is quick and easy, but it’s not enough. You also need to make sure that your users know about the new prizes and actions that await them. From within our loyalty platform, you can, within minutes, schedule as many emails or even Facebook Notifications as you see fit, and have them sent out at exactly the right time to all your users, to certain segmentations of your audience or even individually.

To back all this up and really drive this message home, use the help of social media automation tools to program different tweets, posts and updates spread across different times of the day and week and all your different platforms. Tools like Hootsuite, HubSpot, Buffer and countless others make it near instantaneous to program all kinds of tweets across all your different social media channels for the entire week, guaranteeing you never fall too far from your customer’s mind.

 

And remember, if you ever have any questions, suggestions or doubts, we are always more than happy to help!

Stay tuned to our next posts for more tips on how to grow your business with your loyalty platform!

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Marcos Martínez
Software Engineer & Head of IT

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