Sofa Experience, the marketing agency in charge to promote the worldwide event Reebok Real World Athletes 2014 has created a microsite running under Social & Loyal technology.
The site promotes the event that will take place in April 2014 in Boston and gives the opportunity to participants to represent Spain in the Authentic Reebok Fitness Experience. In order to decide the person awarded to represent Spain in the race, the brand has created an engagement contest in which participants can earn points for doing a list of actions. Some of these actions are: answer quiz games about sport knowledge, invite friends to participate in the contest, follow the brand in different social networks or enroll in sport events organized by the brand in different Spanish towns.
TECHNOLOGY
In order to run this promotional campaign, the Brand has created a microsite in which Social&Loyal technology is embedded by means of an interactive plugin. The platform collects all information about participants, manages all point movements and send back results to the site in order to show a ranking of participants and their public profiles.
RESULTS
At the end of the campaign all the objectives set by the brand in terms of interaction, engagement, lead generation and follower attraction in different social networks have been largely exceeded.
