All companies aim to have loyal customers: as many customers as possible and, if possible, forever. That is why Customer loyalty represents such an important issue in all successful companies. This saves acquisition costs - as a rule, acquiring a...
People make purchases in different ways. With online stores developing new features and brick and mortar stores innovating to keep up, the options are limitless. However, focusing on this can sometimes make us forget that customers also buy for different...
The technology of loyalty software allows us to collect data, analyze it and make decisions on how we can best interact with our customers. However, the loyalty revolution is not simply a technological one. Just as we have seen with...