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Essential building blocks for loyalty in a contactless world
Not every company has a loyalty program. Not every company has a team that is solely responsible for customer loyalty. Nevertheless, every company is currently looking into how they can build loyalty in a contactless world. Contactless experiences are not...
How to Know if Your Program is Feeding Habit or Building Customer Loyalty
People make purchases in different ways. With online stores developing new features and brick and mortar stores innovating to keep up, the options are limitless. However, focusing on this can sometimes make us forget that customers also buy for different...
Loyalty Program Software: How to get it right
A good Loyalty Program Software is a must-have in any company who wants to have a closer relationship with their client, for them to be loyal and recommend them to others. By using said software, we can put implement...
How Your Brand Can Build Customer Loyalty Through Twitter
Nobody responds to brand loyalty like millennials. One reason this tech savvy and influential demographic are brand loyal is because they are more considerate of which brands they will follow. With so much competition, finding ways to make your brand...
Effective Metrics to Measure Customer Loyalty
There is no question that customer loyalty programs are on the rise. And for some very good reasons! In a recent Experian Data Quality survey, 75% of companies with a customer loyalty program in place are seeing a positive ROI...
Social Media CRM: Does My Company Really Need It?
It is not uncommon, when noticing a new concept or innovation in the online world, to wonder whether we actually need it in our company. It is a way to find out whether or not it can actually be useful...
What is gamification and how do you apply it to your loyalty program?
What is Gamification? It is a common misconception to think that Gamification is simply another part of gaming, and has little to do with how brands can interact with their consumers. This could not be further from the truth. It...
Secrets Revealed: Best practices learnt throughout 6 years of Loyalty Program Experience
Best practices learned throughout 6 years of Loyalty Program Experience Since our entrance into the market back in 2011, we have seen many trends come and go, technologies skyrocket and seemingly brilliant ideas fail. These trends show up overnight,...
How Alibaba is Using Gamification to Increase Customer Loyalty
You have a steady traffic of online shoppers. You also got an entire world wide web of competitors. So, how do you get to edge out your competitors to maintain a good consumer crowd? Gamification has been part and parcel...
How to Use Loyalty in Your Sales Strategy
Some might think the words loyalty and sales shouldn’t belong in the same strategy. A loyal customer makes repeat purchases, they don’t bring you sales, do they? It’s time we rethink what being loyal really means nowadays. Back in...