Not every company has a loyalty program. Not every company has a team that is solely responsible for customer loyalty. Nevertheless, every company is currently looking into how they can build loyalty in a contactless world. Contactless experiences are not...
What is Gamification? It is a common misconception to think that Gamification is simply another part of gaming, and has little to do with how brands can interact with their consumers. This could not be further from the truth. It...
You have a steady traffic of online shoppers. You also got an entire world wide web of competitors. So, how do you get to edge out your competitors to maintain a good consumer crowd? Gamification has been part and parcel...
Some might think the words loyalty and sales shouldn’t belong in the same strategy. A loyal customer makes repeat purchases, they don’t bring you sales, do they? It’s time we rethink what being loyal really means nowadays. Back in...
The importance of a good loyalty program is immense. But what is a good loyalty program and why do some succeed and others fail? While some loyalty programs listen to their customers and grow to meet the challenges of incentivizing...
The vast majority of retail companies use some sort of loyalty program. They do this because the data is clear that investing in customer loyalty leads to a high return on investment. The problem with this is the...
The concept of loyalty platforms is not new, in fact, the average American household holds loyalty cards to 29 businesses according to Colloquy. But how about a loyalty platform that uses gamification for Real Estate? Now that is slightly less...
Sofa Experience, the marketing agency in charge to promote the worldwide event Reebok Real World Athletes 2014 has created a microsite running under Social & Loyal technology. The site promotes the event that will take place in April 2014 in...