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What is gamification and how do you apply it to your loyalty program?
What is Gamification? It is a common misconception to think that Gamification is simply another part of gaming, and has little to do with how brands can interact with their consumers. This could not be further from the truth. It...
How Alibaba is Using Gamification to Increase Customer Loyalty
You have a steady traffic of online shoppers. You also got an entire world wide web of competitors. So, how do you get to edge out your competitors to maintain a good consumer crowd? Gamification has been part and parcel...
How to Use Loyalty in Your Sales Strategy
Some might think the words loyalty and sales shouldn’t belong in the same strategy. A loyal customer makes repeat purchases, they don’t bring you sales, do they? It’s time we rethink what being loyal really means nowadays. Back in...
Why Some Loyalty Programs Succeed While Others Fail
The importance of a good loyalty program is immense. But what is a good loyalty program and why do some succeed and others fail? While some loyalty programs listen to their customers and grow to meet the challenges of incentivizing...
Why Your Retail Loyalty Program Is Failing
The vast majority of retail companies use some sort of loyalty program. They do this because the data is clear that investing in customer loyalty leads to a high return on investment. The problem with this is the...
Why Real Estate Is Investing In Loyalty & Gamification
The concept of loyalty platforms is not new, in fact, the average American household holds loyalty cards to 29 businesses according to Colloquy. But how about a loyalty platform that uses gamification for Real Estate? Now that is slightly less...