Top Loyalty Program Software Mistakes

The first mistake you might make with customer loyalty program software, is not having any. This article supposes you have decided to show your customers how important you are to them, while at the same time making your brand viable...

The Rise of Loyalty Program Software

As fascinating a subject as it is, we simply don't have time to go into a detailed history of customer loyalty programs. If we did, we'd be discussing everything from trading stamps to the introduction of airline miles. Instead, we're...

Starting a Loyalty Program in 5 Simple Steps

It is no secret that well-done loyalty programs can result in huge ROI, with customer retention costing 5x less than customer acquisition. Nowadays this is common knowledge with over 3.3 million loyalty memberships throughout the U.S. according to Colloquy. What...