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What is gamification and how do you apply it to your loyalty program?
What is Gamification? It is a common misconception to think that Gamification is simply another part of gaming, and has little to do with how brands can interact with their consumers. This could not be further from the truth. It...
Secrets Revealed: Best practices learnt throughout 6 years of Loyalty Program Experience
Best practices learned throughout 6 years of Loyalty Program Experience Since our entrance into the market back in 2011, we have seen many trends come and go, technologies skyrocket and seemingly brilliant ideas fail. These trends show up overnight,...
How Alibaba is Using Gamification to Increase Customer Loyalty
You have a steady traffic of online shoppers. You also got an entire world wide web of competitors. So, how do you get to edge out your competitors to maintain a good consumer crowd? Gamification has been part and parcel...
Why Some Loyalty Programs Succeed While Others Fail
The importance of a good loyalty program is immense. But what is a good loyalty program and why do some succeed and others fail? While some loyalty programs listen to their customers and grow to meet the challenges of incentivizing...
Learn from the Best: World’s Top Loyalty Programs
Over the past few years, one of the things that have proven to be significant game changers in retail and other industries is consumer sentiment. The lucrative top loyalty programs can strengthen businesses by incorporating the feedback of its existing...
Why Your Retail Loyalty Program Is Failing
The vast majority of retail companies use some sort of loyalty program. They do this because the data is clear that investing in customer loyalty leads to a high return on investment. The problem with this is the...