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How Alibaba is Using Gamification to Increase Customer Loyalty
You have a steady traffic of online shoppers. You also got an entire world wide web of competitors. So, how do you get to edge out your competitors to maintain a good consumer crowd? Gamification has been part and parcel...
How to Use Loyalty in Your Sales Strategy
Some might think the words loyalty and sales shouldn’t belong in the same strategy. A loyal customer makes repeat purchases, they don’t bring you sales, do they? It’s time we rethink what being loyal really means nowadays. Back in...
Why Some Loyalty Programs Succeed While Others Fail
The importance of a good loyalty program is immense. But what is a good loyalty program and why do some succeed and others fail? While some loyalty programs listen to their customers and grow to meet the challenges of incentivizing...